Advertising campaigns are scheduled for finites amount of time. It’s content that maintains a steady brand presence. We’ll award this category to a long-term content strategy that keeps a brand going throughout the calendar year. Attention will be paid to outstanding creativity and great strategic thinking, allied to overall longevity and measurable results.

Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria.