Best Content Marketing Award - Real-Time Activation
As more brands move towards 24/7 availability, real-time marketing has become more important. Content is vital to achieve this approach, enabling the brand to react quickly and appropriately to relevant events and occasions, servicing existing consumers and attracting new ones. We will be looking for examples of real- or near real-time content activation that illustrates a creative response to a news story or event across multiple channels.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria.
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