Most Effective Use of Content on Owned Media Channels
Most brands possess significant owned media assets, such as websites, YouTube channels, apps, physical real estate (packaging, in-store, in-branch), social feeds and print. Content produced exclusively for the Owned channel plays an important part in the overall marketing mix. We’ll looking for outstanding work in this category and will take into account its overall fit with integration into Paid and Earned channels.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria.
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