Dr Róisín Vize
Lecturer, Digital Marketing, School of Marketing, Technological University Dublin
Roisin’s research broadly revolves around web retail services and innovation adoption, digital B2B relationships including B2B networks (two-sided & multi-sided). Her research is published in leading peer reviewed academic journals, books and international conferences. Roisin founded the Digital Marketing Research Group (DMRG) at TU Dublin.
The group aims to facilitate national and international leading scholarly and industry research in the field of digital marketing, addressing the needs of business and society in the thematic areas of digital advertising and social media, mobile marketing, platform and cloud services, web data management, and innovative digital technologies. The DMRG is committed to understanding the risks, challenges, and opportunities associated with new disruptive and transformative ways of doing business today.