Most Effective Use of Innovation
In an online media ecosystem, the opportunities for innovation are everywhere. These may include AR, AI, facial recognition technology, geo-location, or developments in mobile and social. We’ll award this category to content marketers who display innovation, demonstrate the role of technology in the marketing mix and its contribution to the overall success of a content marketing plan.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria.
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