Most Effective Use of Monetised Content
Great content marketing generates an ROI, some of which may come from monetisation of that content. Think of the revenue stream Youtube channels, gated content and events can provide. This award will recognise successful monetisation strategies whether from, for example, third-party print advertising, YouTube pre-roll, or live event revenue where the event is part of a content marketing mix. We’ll be looking for relevant monetisation strategies, and evidence of how great content can drive new revenues for businesses and brands.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria.
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