Most Effective Use of Photography

Great images make or break a piece of content. This category recognises the vital part photography plays in enhancing creative value of a brand. We’ll look at how imagery fits with the editorial of the brand as a whole, as well as the planning, skill and vision that went into the photoshoot.

Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria.

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