Most Effective Use of SEO
Content and links remain the bedrock of SEO. This prize recognises the best demonstration of the role content plays in search and how it drives and improves ranking. We’ll be looking for evidence of how clear strategic thinking woven into content marketing, significantly improves search performance, including CTR and conversion.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria.
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