2018 Shortlist

The 2018 Irish Content Marketing Awards shortlist can be viewed below.

View the 2018 winners here.

Grand Prix

  • Get Ireland Cooking - SuperValu Ireland (winner)

Outstanding Contribution

  • Mícheál Nagle (winner)

Best Content Marketing Programme

  • Aviva’s Customer Engagement Coup - Zahra Media Group
  • cannabisMD Website - Fat Fish Marketing
  • Cpl Salary Guide 2018
  • PLAY Magazine - Virgin Media Ireland by Zahra Media Group
  • Taking the Lead on Thought Leadership - Three
  • Tech/Life Ireland - Core
  • #TheCallUp - Three (winner)

Best Content Marketing Award - Annual Content Strategy

  • Cpl.com B2B Website (winner)
  • PLAY Magazine - Virgin Media Ireland by Zahra Media Group
  • Taking the Lead on Thought Leadership - Three

Best Content Marketing Award - Specialist

  • Comfort Keepers Ireland by CASTLE33
  • Gran Canaria - Sunrise Travel by Direct Light
  • Innopharma Education - Core
  • Promote, Educate, Improve - Marino Software
  • Shatter the Glass - Jobbio (winner)
  • Sponsor for a Day - Irish Heart Foundation by Bank of Ireland
  • Tipperary Rape Crisis Centre Re-brand - The Business Fairy Digital Marketing Agency

Best Content Marketing Award - Automotive

  • Toyota Face It Down - Core (winner)
  • #VWSnapshot - Volkswagen

Best Content Marketing Award - Finance

  • Aviva’s Customer Engagement Coup - Zahra Media Group
  • Connected Life - Irish Life by Zahra Media Group
  • Sara’s DIY Wedding - Bank of Ireland (winner)

Best Content Marketing Award - Travel

  • ConnollyCove by ProfileTree

  • Wild Atlantic Way: Star Wars Cinema Ad & Content Campaign - Fáilte Ireland by bigO (winner)

Best Content Marketing Award - B2B

  • Diversity & Inclusion Advisory Services - EY Ireland (winner)

  • Shatter the Glass - Jobbio

  • Startup Growth through Blogging and Video Content – Rebrandly

  • Taking the Lead on Thought Leadership - Three

Best Content Marketing Award - Real-Time Activation

  • Get Ireland Cooking – SuperValu Ireland (winner)

  • Le Drop - Aer Lingus by Core

  • Pride 2018 - Bank of Ireland

Best Content Marketing Award - Distribution Strategy

  • Cpl Salary Guide 2018

  • PLAY Magazine - Virgin Media Ireland by Zahra Media Group

  • Seeding and Harvesting Global Demand for Fusion - Travelport Digital by Imperic Media (winner)

Best Content Marketing Award - Social

  • Avalanche

  • Bank of Ireland Snapchat

  • Fade Street Social

  • Get Ireland Cooking – SuperValu Ireland

  • Marathon in a Month - Irish Cancer Society by eumom

  • #TheCallUp - Three

  • Time Flies - Zurich Life

  • #VWSnapshot - Volkswagen (winner)

Best Content Marketing Award - Single Video

  • Bringing WeMo's Tech to the People of Ireland - Creators.ie by Goosed.ie

  • Places to Visit in Northern Ireland - ConnollyCove by ProfileTree (winner)

  • Shatter the Glass – Jobbio

Best Content Marketing Award - Video Series

  • Crumlin Road Gaol by ProfileTree

  • #DublinOurTeam - Dublin GAA by AIG Ireland

  • Live Well - Centra (winner)

  • #TheCallUp - Three

  • Time Flies - Zurich Life

  • Wolfgang Bites - Wolfgang Digital

Content Marketing Rising Star 2018

  • Niamh Keenan - Cpl (winner)

  • Caitriona Lawless - Core

  • Aidan O' Carroll - Avalanche

Most Effective Use of Print (Multi-Media)

  • Garda Review

  • Join the Hot Press Mission - Hot Press

  • PLAY Magazine - Virgin Media Ireland by Zahra Media Group (winner)

Most Effective Use of Illustration

  • ESB Annual Report 2017 - Zahra Media Group

  • Marino Beer Christmas Campaign - Marino Software (winner)

  • Tipperary Rape Crisis Centre Re-brand - The Business Fairy Digital Marketing Agency

Most Effective Use of Photography

  • Murcom Re-brand - CDG Brand

  • #VWSnapshot - Volkswagen (winner)

Most Effective Use of Content on Owned Media Channels

  • AIG Family Time Quiz - iProspect Ireland (winner)

  • ProfileTree

  • Sponsor for a Day - Irish Heart Foundation by Bank of Ireland

Most Effective Use of SEO

  • AIB

  • Dennehy Commercials by Pay Per Click Ireland

  • eumom & Arekibo (winner)

Most Effective Use of Data & Insights

  • 2017 E-Commerce KPI Benchmarks Study - Wolfgang Digital

  • cannabisMD Website - Fat Fish Marketing

  • Time Flies - Zurich Life (winner)

  • #WorkHappy Index - Jobbio