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2020 Winners

On Friday 18th of December the winners of the 2020 Irish Content Marketing Awards were revealed in front of a live digital audience.

The standard of entries really impressed the judges and because the results were close, we also announced 2nd & 3rd places across selected categories.

View the winners and 2nd & 3rd placed finalists below. The 2020 finalists can be found here.

Grand Prix

WINNER:

#Storylines by anewmum

Best Content Marketing Award - Annual Content Strategy

WINNER:

Chadwicks by Teneo

Best Content Marketing Award - B2B

WINNER:

Sky Blue by Ardmac

2ND PLACE:

Be More Now by PML Group

3RD PLACE:

Get Ahead for HEINEKEN Ireland by Zahra Media Group

Best Content Marketing Award - Distribution Strategy

WINNER:

Take Away to Take Off for Coca-Cola HBC & Just Eat by Teneo

Best Content Marketing Award - Finance

WINNER:

Animated Explainer Series by Central Bank of Ireland

2ND PLACE:

Bank of Ireland Blog

3RD PLACE:

Aviva Ireland E-zine by Zahra Media Group

Best Content Marketing Award - FMCG

WINNER:

Cadbury's LIVEPOSTER by PML Group with Carat

2ND PLACE:

Jameson Black Barrel Pop-Up by Teneo

3RD PLACE:

Eczema Awareness Month 2019 for La Roche-Posay by everymum

Best Content Marketing Award - Internal Company Engagement

WINNER:

HELL & BACK sponsored by Londis

2ND PLACE:

Bus Éireann

3RD PLACE:

Sky Blue by Ardmac

Best Content Marketing Award - International

WINNER:

My Expat Life by Allianz Partners

2ND PLACE:

Arctic Adventures by Wolfgang Digital

3RD PLACE:

Retro Digital

Best Content Marketing Award - Retail Consumer

WINNER:

Green Friday by Kilkenny Group

2ND PLACE:

Ireland's Fittest Family sponsored by Londis

3RD PLACE:

Made from Plants Not Plastic by Centra Ireland

Best Content Marketing Award - Social

WINNER:

Shine a Light Night for Focus Ireland by Teneo

2ND PLACE:

Mate Escape for Rockshore by Wilson Hartnell

3RD PLACE:

Under The Weather for HSE by DEPT

Best Content Marketing Award - Social (Brand)

WINNER:

Ready for the Real World by Liberty Insurance

2ND PLACE:

Love Taking Off by Cork Airport

3RD PLACE:

Digitising the Lidl Leaflet

Best Content Marketing Award - Specialist

WINNER:

#Storylines by anewmum

2ND PLACE:

Kit-Out for Chadwicks by Teneo

3RD PLACE:

Londis proudly supporting RTÉ Operation Transformation

Best Content Marketing Award - Travel

WINNER:

DALATA by Wolfgang Digital

2ND PLACE:

Awaken the Forest for Center Parcs by Teneo

3RD PLACE:

Try Somewhere New by Ryanair

Best Content Marketing Award - Video Series

WINNER:

Creative Heroes for Cruinniú na nÓg by bigO

2ND PLACE:

eir #ThatOneDay by Fifty-Three Six

3RD PLACE:

Pallas Foods by Far From Avocados

Best Content Marketing Award - Video Series (Brand)

WINNER:

Your Safety Net When you Flee the Nest for Iarnród Éireann by CollegeTimes.com with OMD

2ND PLACE:

Camogie Made Us by Liberty Insurance

3RD PLACE:

Why Not Now for SEAT Tarraco by The Sunday Times

Best Content Marketing Programme

WINNER:

MACE Going the Extra Smile with Johnny Sexton

2ND PLACE:

AIB Livin Dublin by Lovin Media Group 

3RD PLACE:

Is a Big Mac still a Big Mac if you add bacon? By PML Group with Mediaworks & Maximum Media

Content Marketing Rising Star 2020

WINNER:

Ciana Gregan - SuperValu Ireland

2ND PLACE:

Aaron Gallagher - Dublin City University 

3RD PLACE:

Lyndsey Hall - Piquant Media

Most Effective Use of Content on Owned Media Channels

WINNER:

Donal’s Super Foods in Minutes sponsored by SPAR 

2ND PLACE:

Live Your Best Life for Alternatives by Far From Avocados

3RD PLACE:

We Love Cycling for ŠKODA Ireland & Zahra Media Group

Most Effective Use of Data & Insights

WINNER:

Wolfgang E-Commerce KPI Study

2ND PLACE:

DALATA by Wolfgang Digital

3RD PLACE:

Clayton Hotels by iProspect

Most Effective Use of Illustration

WINNER:

Riverfest Limerick 2019 by Piquant Media

2ND PLACE:

DID Electrical's Home Coffee Machine by Wolfgang Digital

3RD PLACE:

Animated Explainer Series by Central Bank of Ireland

Most Effective Use of Photography

WINNER:

#Storylines by anewmum

Most Effective Use of Print (Multi-Media)

WINNER:

Love Fruit & Veg? It's Got To Be SuperValu

2ND PLACE:

#Storylines by anewmum

3RD PLACE:

MODE Create the Path for SEAT CUPRA by The Sunday Times

Most Effective Use of SEO

WINNER:

Clayton Hotels by iProspect

2ND PLACE:

DALATA by Wolfgang Digital

3RD PLACE:

Allianz Care by iProspect

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