2020 Winners
On Friday 18th of December the winners of the 2020 Irish Content Marketing Awards were revealed in front of a live digital audience.
The standard of entries really impressed the judges and because the results were close, we also announced 2nd & 3rd places across selected categories.
View the winners and 2nd & 3rd placed finalists below. The 2020 finalists can be found here.
Grand Prix
WINNER:
#Storylines by anewmum
Best Content Marketing Award - Annual Content Strategy
WINNER:
Chadwicks by Teneo
Best Content Marketing Award - B2B
WINNER:
Sky Blue by Ardmac
2ND PLACE:
Be More Now by PML Group
3RD PLACE:
Get Ahead for HEINEKEN Ireland by Zahra Media Group
Best Content Marketing Award - Distribution Strategy
WINNER:
Take Away to Take Off for Coca-Cola HBC & Just Eat by Teneo
Best Content Marketing Award - Finance
WINNER:
Animated Explainer Series by Central Bank of Ireland
2ND PLACE:
Bank of Ireland Blog
3RD PLACE:
Aviva Ireland E-zine by Zahra Media Group
Best Content Marketing Award - FMCG
WINNER:
Cadbury's LIVEPOSTER by PML Group with Carat
2ND PLACE:
Jameson Black Barrel Pop-Up by Teneo
3RD PLACE:
Eczema Awareness Month 2019 for La Roche-Posay by everymum
Best Content Marketing Award - Internal Company Engagement
WINNER:
HELL & BACK sponsored by Londis
2ND PLACE:
Bus Éireann
3RD PLACE:
Sky Blue by Ardmac
Best Content Marketing Award - International
WINNER:
My Expat Life by Allianz Partners
2ND PLACE:
Arctic Adventures by Wolfgang Digital
3RD PLACE:
Retro Digital
Best Content Marketing Award - Retail Consumer
WINNER:
Green Friday by Kilkenny Group
2ND PLACE:
Ireland's Fittest Family sponsored by Londis
3RD PLACE:
Made from Plants Not Plastic by Centra Ireland
Best Content Marketing Award - Social
WINNER:
Shine a Light Night for Focus Ireland by Teneo
2ND PLACE:
Mate Escape for Rockshore by Wilson Hartnell
3RD PLACE:
Under The Weather for HSE by DEPT
Best Content Marketing Award - Social (Brand)
WINNER:
Ready for the Real World by Liberty Insurance
2ND PLACE:
Love Taking Off by Cork Airport
3RD PLACE:
Digitising the Lidl Leaflet
Best Content Marketing Award - Specialist
WINNER:
#Storylines by anewmum
2ND PLACE:
Kit-Out for Chadwicks by Teneo
3RD PLACE:
Londis proudly supporting RTÉ Operation Transformation
Best Content Marketing Award - Travel
WINNER:
DALATA by Wolfgang Digital
2ND PLACE:
Awaken the Forest for Center Parcs by Teneo
3RD PLACE:
Try Somewhere New by Ryanair
Best Content Marketing Award - Video Series
WINNER:
Creative Heroes for Cruinniú na nÓg by bigO
2ND PLACE:
eir #ThatOneDay by Fifty-Three Six
3RD PLACE:
Pallas Foods by Far From Avocados
Best Content Marketing Award - Video Series (Brand)
WINNER:
Your Safety Net When you Flee the Nest for Iarnród Éireann by CollegeTimes.com with OMD
2ND PLACE:
Camogie Made Us by Liberty Insurance
3RD PLACE:
Why Not Now for SEAT Tarraco by The Sunday Times
Best Content Marketing Programme
WINNER:
MACE Going the Extra Smile with Johnny Sexton
2ND PLACE:
AIB Livin Dublin by Lovin Media Group
3RD PLACE:
Is a Big Mac still a Big Mac if you add bacon? By PML Group with Mediaworks & Maximum Media
Content Marketing Rising Star 2020
WINNER:
Ciana Gregan - SuperValu Ireland
2ND PLACE:
Aaron Gallagher - Dublin City University
3RD PLACE:
Lyndsey Hall - Piquant Media
Most Effective Use of Content on Owned Media Channels
WINNER:
Donal’s Super Foods in Minutes sponsored by SPAR
2ND PLACE:
Live Your Best Life for Alternatives by Far From Avocados
3RD PLACE:
We Love Cycling for ŠKODA Ireland & Zahra Media Group
Most Effective Use of Data & Insights
WINNER:
Wolfgang E-Commerce KPI Study
2ND PLACE:
DALATA by Wolfgang Digital
3RD PLACE:
Clayton Hotels by iProspect
Most Effective Use of Illustration
WINNER:
Riverfest Limerick 2019 by Piquant Media
2ND PLACE:
DID Electrical's Home Coffee Machine by Wolfgang Digital
3RD PLACE:
Animated Explainer Series by Central Bank of Ireland
Most Effective Use of Photography
WINNER:
#Storylines by anewmum
Most Effective Use of Print (Multi-Media)
WINNER:
Love Fruit & Veg? It's Got To Be SuperValu
2ND PLACE:
#Storylines by anewmum
3RD PLACE:
MODE Create the Path for SEAT CUPRA by The Sunday Times
Most Effective Use of SEO
WINNER:
Clayton Hotels by iProspect
2ND PLACE:
DALATA by Wolfgang Digital
3RD PLACE:
Allianz Care by iProspect