Judging Panel

An independent panel of recognised and expert judges, drawn from academia, business and broader related sectors will determine the winners of The Irish Content Marketing Awards.

Judging will be chaired by Michael Lynham (E3, Trinity College Dublin) and Brendan Maguire (Digital Marketing Lecturer, MSc in Digital Marketing, Dublin Business School).

Our focus is to deliver a balanced judging assessment from industry leaders who will bring their extensive knowledge, enthusiasm and expertise to the judging process ensuring that the winning entries are truly outstanding and worthy of receiving a trophy.


The panel is carefully selected to ensure the Awards judging process is fair and objective. The judges are bound by a strict confidentiality agreement and are required to declare any conflict of interest in entries over which they deliberate, in which case that entry will be reallocated. The integrity of this process lies at the very heart of all that we do.

A comprehensive judging process has been put together to decide the worthy winners of The Irish Content Marketing Awards.

Judging Co-ordinators

Michael Lynham

E3, Trinity College Dublin

Marketing Manager, E3, Trinity’s ambitious €60m project to revitalise education and research activities across three of its Schools: The Schools of Engineering, Computer Science & Statistics, and Natural Sciences. 

Brendan Maguire

Digital Marketing Lecturer, MSc in Digital Marketing, Dublin Business School 

Brendan Maguire is an experienced digital marketing lecturer and consultant with over 15 years’ experience spanning across all areas of both digital marketing & marketing. 

Judging Panel

Bertrand Boisse

Markets Director, EY Financial Services Ireland

Bertrand joined EY Financial Services in September 2012 as BD, Marketing & Communications Leader. He has over 15 years’ experience in the marketing of financial services having worked for MBNA and Zurich Life.

Amanda Farrell

Marketing Communications & Media Lead, Tesco Ireland

Amanda Farrell leads the Marketing Communications and Media team in Tesco Ireland, one of Ireland’s leading retailers.

Dorothy Keane

Programme Director MSc Digital Marketing, Institute of Technology Carlow

Dorothy lecturers in Digital Marketing Strategy, Content Marketing and Social Media Marketing modules across programmes in the school of Sport, Media and Marketing at IT Carlow.

Sara Kennedy

Lecturer, Social Media & Content Strategy, Masters in Digital Marketing, Trinity College Dublin

Digital Marketing Strategy Consultant at Uplift Marketing, Sara Kennedy specialises in Content Marketing and delivers the masters course in content and social media in Trinity Business School.

Chelsey Killen

Group Marketing Manager, Freshly Chopped

Chelsey Killen, Group Marketing Manager for Freshly Chopped, brings over 15 years of experience in brand building, relationship management, design, storytelling and content creation, social media and communications.

Olivier Lacroix

Senior Manager, Digital Marketing EMEA, Slack

Olivier is an experienced Marketing leader with over 12 years of experience in Digital marketing. He recently joined Slack as part of their Demand Generation team for all their European markets.

Cian Mc Donagh

Digital Marketing Manager, Three Ireland

Cian Mc Donagh is Digital Marketing Manager at Three Ireland, one of the country’s leading telecommunication companies.

Patricia McHugh

Programme Director MSc Digital Marketing, NUI Galway

Patricia McHugh, PhD is Programme Director for the MSc Digital Marketing Programme at NUI Galway. On the Programme, Patricia lectures Inbound Marketing, Content Creation and Digital Marketing Strategy.

Mairead McNally

Digital Marketing Manager, Dublin Airport

Mairead is the Digital Marketing Manager for Dublin Airport. Prior to joining the daa, Mairead held roles across a range of sectors, from Telecoms, Charity, Publishing, Media to Events.

Eoin Mulvihill

Digital Projects Manager, Volkswagen Ireland

A former Grand Prix winner at the Irish Content Marketing awards, Eoin is Digital Projects Manager at Volkswagen Ireland.

Peter Myler

Marketing Content Manager, S3 Connected Health

Peter is Marketing Content Manager at Irish digital health firm S3 Connected Health.

Eva Perez

Lecturer in Digital Marketing, IADT Dun Laoghaire

Eva is a lecturer in digital marketing in IADT Dun Laoghaire. Her main area of expertise lies in digital marketing strategy and implementation.

Steven Roberts

Head of Marketing, Griffith College

Steven is head of marketing for Griffith College. Over the past 20 years, he has held a range of marketing and senior management roles in Ireland and overseas, specialising in the areas of education, heritage, strategy and tourism marketing.

Business River

For all enquiries, contact our team.

  • Grey Facebook Icon
  • Grey Twitter Icon
  • Grey LinkedIn Icon
  • Grey YouTube Icon
  • Grey Instagram Icon

T: 01 407 0595

E: info@irishcma.ie

© The Irish Content Marketing Awards 2020.
All Rights Reserved.