Judging Panel

An independent panel of recognised and expert judges, drawn from academia, business and broader related sectors will determine the winners of The Irish Content Marketing Awards.

Judging will be chaired by Michael Lynham (E3, Trinity College Dublin) and Brendan Maguire (Digital Marketing Lecturer, MSc in Digital Marketing, Dublin Business School).

Our focus is to deliver a balanced judging assessment from industry leaders who will bring their extensive knowledge, enthusiasm and expertise to the judging process ensuring that the winning entries are truly outstanding and worthy of receiving a trophy.


The panel is carefully selected to ensure the Awards judging process is fair and objective. The judges are bound by a strict confidentiality agreement and are required to declare any conflict of interest in entries over which they deliberate, in which case that entry will be reallocated. The integrity of this process lies at the very heart of all that we do.

A comprehensive judging process has been put together to decide the worthy winners of The Irish Content Marketing Awards.

Judging Co-ordinators

Michael Lynham

E3, Trinity College Dublin

Marketing Manager, E3, Trinity’s ambitious €60m project to revitalise education and research activities across three of its Schools: The Schools of Engineering, Computer Science & Statistics, and Natural Sciences. 

Brendan Maguire

Digital Marketing Lecturer, MSc in Digital Marketing, Dublin Business School 

Brendan Maguire is an experienced digital marketing lecturer and consultant with over 15 years’ experience spanning across all areas of both digital marketing & marketing. 

Judging Panel

Sara Kennedy

Lecturer, Social Media & Content Strategy, Masters in Digital Marketing, Trinity College Dublin

Digital Marketing Strategy Consultant at Uplift Marketing, Sara Kennedy specialises in Content Marketing and delivers the masters course in content and social media in Trinity Business School.

Chelsey Killen

Group Marketing Manager, Freshly Chopped

Chelsey Killen, Group Marketing Manager for Freshly Chopped, brings over 15 years of experience in brand building, relationship management, design, storytelling and content creation, social media and communications.

Olivier Lacroix

Manager, Digital & Content Strategy EMEA, Salesforce

Olivier is an experienced Marketing leader with over 12 years of experience in Digital marketing. He is currently leading the Digital and Content Strategy team at Salesforce for all European markets.

Cian Mc Donagh

Digital Marketing Manager, Three Ireland

Cian Mc Donagh is Digital Marketing Manager at Three Ireland, one of the country’s leading telecommunication companies.

Peter Myler

Marketing Content Manager, S3 Connected Health

Peter is Marketing Content Manager at Irish digital health firm S3 Connected Health.

Steven Roberts

Head of Marketing, Griffith College

Steven is head of marketing for Griffith College. Over the past 20 years, he has held a range of marketing and senior management roles in Ireland and overseas, specialising in the areas of education, heritage, strategy and tourism marketing.

Amanda Farrell


Marketing Communications & Media Lead, Tesco Ireland


Bio & photo will be available shortly.

Dorothy Keane


Programme Director MSc Digital Marketing, IT Carlow


Bio & photo will be available shortly.

Eoin Mulvihill


Digital Projects Manager, Volkswagen Passenger Cars


Bio & photo will be available shortly.

More judges to be announced soon.

Business River

For all enquiries, contact our team.

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T: 01 407 0595

E: info@irishcma.ie

© The Irish Content Marketing Awards 2020.
All Rights Reserved.