Eva is a lecturer in digital marketing in IADT Dun Laoghaire. Her main area of expertise lies in digital marketing strategy and implementation.  Her research interests focus on the changing digital landscape and the latest digital tools and techniques, including social media. She is currently pursuing her Ph. D. studies in Trinity College Dublin. Eva has also extensive experience providing academic leadership with a expertise in working with professional and executive education, she is programme director of the professional diploma in Marketing and Digital Strategy at the Irish Management Institute.