Dorothy lecturers in Digital Marketing Strategy, Content Marketing and Social Media Marketing modules across programmes in the school of Sport, Media and Marketing at IT Carlow. With over 18 years lecturing experience she has been a champion of digital marketing for many years and is programme director for the MSc in Digital Marketing at IT Carlow. She was also part of the development team for the new BSc in Digital Marketing and Analytics.

Prior to that Dorothy worked in marketing communications in the Financial Services for many years with the companies Norwich Union, Ulster Bank Investment Managers and Ark Life.