2020 Shortlist

View the Irish Content Marketing Awards 2020 finalists below.

The full list of 2020 winners can be found here

Grand Prix

Winner: #Storylines by anewmum

Best Content Marketing Award - Annual Content Strategy

  • Allianz Care by iProspect

  • Chadwicks by Teneo

  • Global Passenger Network by OSD Digital Agency 

  • PLAY for Virgin Media Ireland by Zahra Media Group

Best Content Marketing Award - B2B

  • Be More Now by PML Group

  • Get Ahead for HEINEKEN Ireland by Zahra Media Group

  • Global Passenger Network by OSD Digital Agency 

  • GPD

  • Hanley Energy by Far From Avocados

  • Retro Digital

  • Sky Blue by Ardmac

Best Content Marketing Award - Distribution Strategy

  • Breakfast's in the Bag at MACE

  • Find the Best in You for LCETB by Piquant Media

  • Take Away to Take Off for Coca-Cola HBC & Just Eat by Teneo

Best Content Marketing Award - Finance

  • Animated Explainer Series by Central Bank of Ireland

  • Aviva Ireland E-zine by Zahra Media Group

  • Bank of Ireland Blog

  • Let's Talk About Your Retirement Number by Davy

  • My Expat Life by Allianz Partners

  • MyMortgages.ie

Best Content Marketing Award - FMCG

  • Cadbury's LIVEPOSTER by PML Group with Carat

  • Eczema Awareness Month 2019 for La Roche-Posay by everymum

  • HELL & BACK Sponsored by Londis

  • Jameson Black Barrel Pop-Up by Teneo

  • Manhattan Peanuts by Simply Social

Best Content Marketing Award - Internal Company Engagement

  • Bus Éireann

  • HELL & BACK Sponsored by Londis

  • Inventing for Life Magazine for MSD Ireland by Zahra Media Group

  • Pallas Foods by Far From Avocados

  • Sky Blue by Ardmac

Best Content Marketing Award - International

  • Arctic Adventures by Wolfgang Digital

  • Canadian International School Recruitment Campaign by Piquant Media

  • Global Passenger Network by OSD Digital Agency 

  • My Expat Life by Allianz Partners

  • Retro Digital

Best Content Marketing Award - Retail Consumer

  • Breakfast's in the Bag at MACE

  • From Dusk till Daybreak by MXB Agency

  • Gateway Shopping Park Knocknacara by 1 Plus Events

  • Green Friday by Kilkenny Group

  • Ireland's Fittest Family by Londis

  • Lidl Leaflet Digitised

  • Made from Plants Not Plastic by Centra Ireland

  • The Perfect Duo, A Coca-Cola HBC & Movies@ Collaboration by Teneo

Best Content Marketing Award - Social

  • Chadwicks by Teneo

  • Christmas FM by Far From Avocados

  • everymum by Zahra Media Group

  • Mate Escape for Rockshore by Wilson Hartnell

  • Shine a Light Night for Focus Ireland by Teneo

  • Take Away to Take Off for Coca-Cola HBC & Just Eat by Teneo

  • That One Day for eir by Fifty-Three Six Media 

  • Under The Weather for HSE by DEPT

Best Content Marketing Award - Social (Brand)

  • Breast Cancer Awareness for Irish Cancer Society by Centra Ireland

  • Lidl Leaflet Digitised

  • Love Taking Off by Cork Airport

  • Ready for the Real World by Liberty Insurance

  • SuperValu Ireland

Best Content Marketing Award - Specialist

  • Anamix by Nutricia

  • Bewley's & Hospice by Teneo

  • BIM Deckhand Training Programme by bigO

  • Breast Cancer Awareness for Irish Cancer Society by Centra Ireland

  • Kit-Out for Chadwicks by Teneo

  • Londis proudly supporting RTÉ Operation Transformation

  • Shine a Light Night for Focus Ireland by Teneo

  • Spider-man Far from Home for Sony Pictures by Headcase Marketing with OMD

  • #Storylines by anewmum & FGS Marketing

Best Content Marketing Award - Travel

  • Awaken the Forest for Center Parcs by Teneo

  • DALATA by Wolfgang Digital

  • Global Passenger Network by OSD Digital Agency 

  • Love Taking Off by Cork Airport

  • Totally Latin America by SEO & Grow

  • Try Somewhere New by Ryanair

Best Content Marketing Award - Video Series

  • Awaken the Forest for Center Parcs by Teneo

  • Christmas Wrapped Up for Daybreak by MXB Agency

  • Cork Beo's Cork by Numbers in association with Ulster Bank by Reach

  • Creative Heroes for Cruinniú na nÓg by bigO

  • Driven for Renault by Headcase Marketing by Headcase Marketing with OMD

  • MIC Postgraduate Recruitment Campaign by Piquant Media

  • Pallas Foods by Far From Avocados

  • Sex Fact or Fiction for HSE by Headcase Marketing with Core Media

  • That One Day for eir by Fifty-Three Six Media 

Best Content Marketing Award - Video Series (Brand)

  • Animated Explainer Series by Central Bank of Ireland

  • Breakfast's in the Bag at MACE

  • Camogie Made Us by Liberty Insurance

  • Donal’s Super Foods in Minutes sponsored by SPAR

  • Drama at Inish by The Abbey Theatre

  • On the Shelf in association with Bewley's by The Sunday Times

  • Why Not Now for SEAT Tarraco by The Sunday Times

  • Your Safety Net when you Flee the Nest for Iarnród Éireann by CollegeTimes.com with OMD

Best Content Marketing Programme

  • Is a Big Mac still a Big Mac if you add bacon? By PML Group with Mediaworks & Maximum Media

  • Livin Dublin for AIB by Lovin Media Group

  • MACE Going the Extra Smile with Johnny Sexton

  • Pallas Foods by Far From Avocados

  • Totally Latin America by SEO & Grow

Content Marketing Rising Star 2020

  • Matthew Browner - Far From Avocados

  • Aaron Gallagher - Ryanair

  • Ciana Gregan - SuperValu Ireland

  • Lyndsey Hall - Piquant Media

  • Tzu-hung Liu - 1 Plus Events

Most Effective Use of Content on Owned Media Channels

  • Donal’s Super Foods in Minutes sponsored by SPAR

  • DPES III by Davy

  • From Dusk till Daybreak by MXB Agency

  • Lidl Leaflet Digitised

  • Live Your Best Life for Alternatives by Far From Avocados

  • Londis proudly supporting RTÉ Operation Transformation

  • MarketWatch by Davy

  • Superweirdos for Dublin Fringe Festival by bigO

  • We Love Cycling for ŠKODA Ireland & Zahra Media Group

  • Wonder and Wishes for Marshes by MXB Agency

Most Effective Use of Data & Insights

  • Aviva Ireland E-zine by Zahra Media Group

  • Clayton Hotels by iProspect

  • DALATA by Wolfgang Digital

  • Jobbio WorkHappy Index 2020

  • Wolfgang E-Commerce KPI Study

Most Effective Use of Illustration

  • Animated Explainer Series by Central Bank of Ireland

  • DID Electrical's Home Coffee Machine by Wolfgang Digital

  • Go Together for The Camogie Association by Teneo

  • Grease the Musical for Bord Gáis Energy by Teneo

  • Riverfest Limerick 2019 by Piquant Media

Most Effective Use of Photography

  • Dog Date for Pet Stop by 1 Plus Events

  • Easy Food by Zahra Media Group

  • #Storylines by anewmum & FGS Marketing

  • SuperValu Signature Tastes

Most Effective Use of Print (Multi-Media)

  • DPES III by Davy

  • Easy Food by Zahra Media Group

  • Love Fruit & Veg? It's Got To Be SuperValu

  • MarketWatch by Davy

  • MODE Create the Path for SEAT CUPRA by The Sunday Times

  • #Storylines by anewmum & FGS Marketing

Most Effective Use of SEO

  • Allianz Care by iProspect

  • Allied Irish Banks

  • Arctic Adventures by Wolfgang Digital

  • Clayton Hotels by iProspect

  • DALATA by Wolfgang Digital

  • everymum.ie

  • Retro Digital

  • Totally Latin America by SEO & Grow