The travel industry produces some of the most innovative content seen in the commercial sphere. We’ll be looking at content produced by a range of brands, from airlines and hotels to tourist boards and sports teams. The winning entry must demonstrate a fine eye for detail, smart brand positioning and provide the consumer with unique, practical and entertaining content. Attention will be paid to analysis will be paid to KPIs, including customer, including customer loyalty and the cross-selling of other products or services.

Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria.