Best Content Marketing Award - Video Series
Brands as broadcasters are a strategic part of content marketing. This award will recognise a video series (three videos or more) that produces outstanding results. As well as creative excellence, we’ll be looking for a series with narrative values, served to customers at different stages of the purchase journey. The series may well appear on multiple channels. Attention will be paid to metrics, including reach, engagement, time viewed and contribution/perception of the business objectives.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria.
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