Most Effective Use of Data & Insights
The overwhelming majority of marketers use customer data to inform their content marketing strategies. But first-party data such as this only scratches the surface. Increasingly, there is more data than ever that can be used. We’re looking for innovation in marrying data and insight at the heart of brilliant content.
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria.
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