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Mícheál Nagle (Paddy Power) – 2018 Outstanding Achievement award recipient


Mícheál Nagle

We are thrilled to announce that Mícheál Nagle (@Micheal_Nagle), Head of Social & Digital Content at Paddy Power, will receive the Outstanding Achievement award at this year’s Irish Content Marketing Awards at a black tie gala awards ceremony in the Ballsbridge Hotel, Dublin, on Thursday, September 20th.


Mícheál is a proud Corkman who hails from the small village of Killavullen in North Cork. Having initially studied a degree in English and History at UCC, Mícheál went on to do a Masters in International Entrepreneurship Management at the University of Limerick.


On the back of this masters Mícheál started working with Paddy Power in April 2010 and has been there ever since. Mícheál has played a key part in Paddy Power becoming one of the leading marketing brands in the UK & Ireland in his eight years at the company. He started off as a one man social team, just when people first started using Facebook & Twitter, and then grew a highly talented team around him.

Paddy Power Deforestation Campaign

Mícheál created Paddy Power’s famous tone of voice on social and helped grown the company into one of the leading social content brands in the world. If you look at any major marketing campaign from Paddy Power over the last eight years, you can be assured that Micheál was involved in somehow. Whether it was the Sky Tweeting Campaign at the 2012 Ryder Cup in Medinah, or the Deforestation Campaign at the 2014 World Cup or Paddy’s Boat Party or Gay Goals at this year’s World Cup, Mícheál has been involved in some of the most successful marketing campaigns of any Irish company in the last decade.


Floyd Mayweather

Today, Mícheál is the Head of Social & Digital Content at Paddy Power and heads up a 12 person team who create outstanding long-form and short-form content for Paddy Power’s social channels and Paddy Power News on a daily basis.


Mícheál is a passionate sports fan who lives and breathes the Paddy Power brands and is the proud husband of Brenda and father of 10 month Lucy.


Paddy Power Team selfie with Enda Kenny

Mícheál will receive the Outstanding Contribution award at the inaugural Irish Content Marketing Awards 2018, which takes place on Thursday, September 20th, at the Ballsbridge Hotel, Dublin. To book your seats to attend this event, click here.


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